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Lagos Govt Set To Launch ''One Lagos Brand''



The much anticipated grand launch of the ''One Lagos'' brand, an an infusion of culture, entertainment and tourism is set to kick off. The event is scheduled for 27 - 29th of July 2016 at the Bar Beach, Victoria Island Lagos.

According to the Commissioner for Tourism, Mr Folarin Coker, the ‘One Lagos’ brand, which is the master brand for LAGOS, is packaged to showcase the true spirit of Lagos through different creative expressions while leveraging on the City’s abundant “soft” power to reverse the negative conversation often associated with Lagos; reinvigorate tourism across the State by celebrating our unique people, places and heritage and positively promote Lagos as the ‘The Destination’ in Africa.”

The Commissioner noted that the formal launch would boost the promotion and development of the culture of Entertainment, Arts and Leisure in the State, adding that the event will also be used to unveil the ONE LAGOS logo and memento in order to maximize economic benefits from tourism.

Folarin-Coker observed that as part of the strategies to brand Lagos as “The Destination” in Africa, the Ministry of tourism recognized the need to provide critical tourism information to the public to induce an informed decision making process on tourism choices or destinations within the State.

“Consequently, using technology, creativity, arts and culture to push the new Lagos agenda, we have developed the ‘One Lagos’ website and mobile application to provide authentic Lagos content for tourists and residents of the state.”

He stressed that the Website and App, showcase the true spirit of Lagos and provides real time information for the state, spanning arts, culture, nightlife, entertainment, restaurants, accommodation, emergency services, traffic news, weather reports and more.

The Commissioner therefore called on all Lagosians and interested individuals to download the ‘One Lagos’ App for a unique digital and informative experience of Lagos State.




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